October 6, 2025

Saatva Appoints Chief Operating Officer Arthur Melville to Board of Directors

Saatva, the smarter luxury sleep company, today announced the appointment of its Chief Operating Officer, Arthur (“Art”) Melville, to the company’s Board of Directors, effective October 1, 2025.

Since joining Saatva in 2018, Melville has been instrumental in building the company’s operational backbone and guiding its most significant growth initiatives. Under his leadership as COO, Saatva has:

• Expanded its national Viewing Room footprint to 26+ locations, with plans to reach 60 by 2028, consistently driving higher conversion rates and average order value.
• Vertically integrated its U.S. manufacturing network to deliver made-to-order products with industry-leading gross margins and efficient white-glove delivery across the country.
• Launched Saatva’s historic partnership as the Official Mattress and Restorative Sleep Provider of Team USA and the LA28 Olympic and Paralympic Games, solidifying the company’s leadership in sleep health and wellness.
• Helped scale Saatva’s revenue to nearly $600M in 2025, with a clear pathway to $950M–$1B by 2028, supported by a high-teens EBITDA margin and a loyal base of repeat customers.
• Played an instrumental role in building and shaping a best-in-class leadership team that has been critical to advancing Saatva’s vision and driving its growth.

“Art has operated at the highest level throughout his tenure at Saatva, and his deep operational expertise has been critical to our growth,” said Ron Rudzin, CEO & Founder of Saatva. “As we continue to execute on our strategy and prepare for the next stage of growth, Art’s appointment to the Board ensures that our leadership team and our investors benefit directly from his insight.”

Melville will continue in his role as Chief Operating Officer while taking on additional responsibilities as a member of the Board, helping guide strategy alongside Saatva’s leadership and investor partners.

About Saatva

Founded in 2010, Saatva is the original direct-to-consumer mattress disruptor, now redefining luxury sleep as a true omnichannel brand. With a growing retail footprint, vertically integrated U.S. manufacturing, and a proprietary white-glove delivery network, Saatva combines best-in-class products, an elevated customer experience, and a proven growth strategy. The company is on track to achieve $950M–$1B in revenue by 2028, with a vision to become the defining name in luxury sleep, health, and wellness.