U.S. Olympic Gold Medalist Jessie Diggins Joins Team Saatva as Brand Ambassador
Championing Restorative Sleep on the Road to Olympic and Paralympic Winter Games Milano Cortina 2026 and the LA28 Games
Saatva, the Smarter Luxury Sleep Company, is proud to announce its first brand ambassador: U.S. Olympic gold medalist and world champion cross-country skier Jessie Diggins, who will also serve as the first member of Team Saatva. Renowned for her grit, dedication, and advocacy for mental health, Diggins embodies the qualities Saatva values most: relentless drive, resilience under pressure, and a pioneering spirit. These characteristics mirror Saatva’s commitment to continuous innovation, quality craftsmanship, and helping people perform at their best—whether in sport or everyday life.
Jessie Diggins’ trailblazing achievements in cross-country skiing, including becoming the first American to win Olympic gold in the sport, reflect the same ambition and barrier-breaking mindset that Saatva champions as a disruptor in the luxury sleep industry. Her understanding that peak performance depends on restorative sleep makes her a natural ambassador for the brand’s mission: promoting healthy, rejuvenating rest for athletes and everyday sleepers alike. Moreover, Diggins’ story inspires not only elite competitors but anyone striving to reach their potential, reinforcing Saatva’s message that great sleep builds great strength.
This announcement builds on Saatva’s role as the Official Mattress and Restorative Sleep Provider of Team USA and the LA28 Olympic and Paralympic Games, with its Team USA partnership beginning ahead of the Olympic Winter Games Milano Cortina 2026. In her new role, Diggins will help spotlight the vital connection between sleep and peak performance, offering a unique perspective on how restorative rest supports athletes at the highest level.
“As an athlete, sleep is one of the most important parts of my recovery routine,” said Jessie Diggins. “It helps me reset physically and mentally so I can train harder, race stronger, and be present for the people and causes I care about. I’m proud to partner with Saatva because they share my belief that rest is not a luxury—it’s a necessity for wellness and performance.”
To celebrate the announcement, Diggins will share a special welcome message at the grand opening of Saatva’s Edina Viewing Room in her home state of Minnesota, underscoring her connection to the brand and the essential role of restorative sleep in her training.
As part of her partnership with Saatva, Jessie Diggins has curated a special gift guide featuring her favorite picks for restorative rest and everyday luxury. Explore her full selection here to discover the items she uses to unwind, recharge, and sleep like a champion.
Jessie Diggins also shares her insights on the importance of sleep and recovery in a featured post on Saatva’s Sleep Enlightened blog, where she offers her top sleep tips for staying balanced and well-rested.
For the Team USA partnership, Saatva will work with Team USA to provide luxury top-of-bed products to Team USA athletes at the Milano Cortina 2026. For the LA28 Olympic and Paralympic Games, Saatva will work with LA28 to provide mattresses, linens, and pillows to athletes for the LA28 Games, helping athletes from around the world sleep better, recover faster, and perform at their best.
“At Saatva, we know sleep unlocks a superpower in all of us,” said Ron Rudzin, Founder and CEO of Saatva. “Jessie Diggins is the perfect embodiment of that power, showing the world what’s possible when you combine talent, grit, and recovery. We’re honored to support her and Team USA on the road to Milano Cortina 2026 and the LA28 Games.”
This partnership extends Saatva’s broader mission to elevate the importance of sleep as a foundation for wellness, excellence, and resilience. In collaboration with Team USA and NBCUniversal, Saatva will bring this message to millions through campaign integrations, expert content, and athlete-driven storytelling leading up to the Olympic and Paralympic Games.
From handcrafted comfort to global competition, Saatva and Jessie Diggins are united by a shared belief: true strength starts with deep, restorative sleep.
For media inquiries or to request an interview with Jessie Diggins, please contact Saatva’s PR team, Shari Ajayi and Ariel Noh, at press@saatva.com.
About Saatva
Saatva, one of the first companies to sell luxury mattresses online in 2010, was founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. Its name is derived from the Sanskrit word meaning truth, purity, and wholeness, which guides the brand in everything it does. All of Saatva’s handcrafted, environmentally conscious mattresses are made to order in the USA with premium materials that are better for sleepers and the environment.
Saatva offers best-in-class mattresses in five different categories: innerspring, ultra-premium memory foam, all-natural latex, hybrid, precision adjustable air, and specialty designs for babies, kids, murphy beds, and pets—plus designer bed frames, nightstands, lighting, chairs, rugs, bath towels, and a full collection of luxury bedding products. Made with recycled steel, organic cotton, and CertiPUR-US® foams, Saatva mattresses reflect the company’s commitment to environmentally conscious practices, always hand-delivered and set up in the customer’s home via complimentary white glove delivery, never compressed in a box for doorstep shipping.
Celebrating 15 years of delivering exceptional comfort, Saatva provides customers with an unparalleled mattress and home furnishings experience that perfectly captures the essence of Smarter Luxury Sleep. For more information about Saatva’s partnership with LA28 and Team USA, please visit www.saatva.com/press-room.
About Jessie Diggins
Jessie Diggins is an American cross-country skier and Olympic champion. She was born in Afton, Minnesota, and began skiing at the age of three. She emerged as a top competitor in the U.S. junior ranks before making her World Cup debut in 2011.
Diggins made history at the Olympic Winter Games PyeongChang 2018, teaming up with Kikkan Randall to win gold in the team sprint—the first Olympic gold medal in U.S. cross-country skiing history. She continued her success at the Olympic Winter Games Beijing 2022, earning a silver in the individual sprint and a bronze in the 30-kilometer freestyle.
Beyond the Olympics, Diggins is a 7-time World Championship medalist, 29-time World Cup winner (with 79 podiums), and the overall World Cup Crystal Globe winner for 2021, 2024, and 2025. Cementing herself as the most decorated American cross-country skier in history, she has taken the sport to an entirely new level.
Off the snow, Diggins is an advocate for mental health and serves as a spokesperson for The Emily Program, a treatment center for eating disorders. She serves on the board of Share Winter, a nonprofit that introduces kids from diverse backgrounds to skiing and snowboarding. She is also an ambassador for Protect Our Winters (POW), an organization dedicated to finding solutions to climate change through the outdoor sports community. For more information about Jessie Diggins, please visit jessiediggins.com.