U.S. Paralympic Gold Medalist Noah Elliott Joins Saatva as Brand Ambassador
Championing Team USA’s Restorative Sleep on the Road to Milano Cortina 2026
Saatva, the Smarter Luxury Sleep Company, is proud to announce its partnership with U.S. Paralympian Noah Elliott, a two-time U.S. Paralympic medalist in Para snowboarding. As a new brand ambassador, Elliott joins Saatva’s mission to champion the power of restorative sleep for Team USA athletes.
After losing his leg to cancer as a teenager, Elliott found inspiration in fellow U.S. Paralympian and Saatva ambassador Brenna Huckaby and decided to pursue Para snowboarding, eventually earning gold and bronze medals on the world stage. His journey from adversity to elite competition embodies the resilience, courage, and transformation that define both Team USA and Saatva’s commitment to empowering people to perform at their best.
Elliott brings a rare blend of athleticism and creativity to everything he does, whether carving down the slopes or skateboarding in the offseason. He is recognized not just for his talent but for his impact on the adaptive sports community. Elliott’s platform highlights the power of perseverance and representation, inspiring the next generation of adaptive athletes and reinforcing Saatva’s dedication to inclusivity and empowerment.
“As an athlete and a dad, I know that recovery isn’t just about what you do in the gym or on the slopes — it starts with how well you rest,” said Noah Elliott. “Partnering with Saatva is an exciting opportunity because we share the same belief: that restorative sleep is the foundation for resilience, creativity, and peak performance.”
This announcement builds on Saatva’s role as the Official Mattress and Restorative Sleep Provider of Team USA and the LA28 Olympic and Paralympic Games, with its Team USA partnership beginning ahead of the Olympic and Paralympic Winter Games Milano Cortina 2026. As part of the collaboration, Saatva will work with Team USA to provide luxury top-of-bed items to Team USA athletes at Milano Cortina 2026 and will work with LA28 to provide mattresses, linens, and pillows to athletes for the LA28 Games.
“At Saatva, we celebrate athletes who embody purpose, strength, and the courage to push boundaries,” said Ron Rudzin, Founder and CEO of Saatva. “Noah Elliott is not just a champion on the snow. He’s a leader, a role model, and an inspiration. We’re honored to support him and Team USA on the road to the Olympic and Paralympic Winter Games Milano Cortina 2026 and the LA28 Games.”
To mark his ambassador debut, Elliott will make a special in-store appearance at the grand opening of the Saatva Denver Viewing Room on October 22, 2025. Guests will have the opportunity to meet the U.S. Paralympic gold medalist, hear firsthand how restorative sleep fuels his training and recovery, and explore Saatva’s new space featuring its full line of handcrafted luxury mattresses and home furnishings.
Elliott will also be featured across Saatva’s platforms, sharing his perspective on recovery, creativity, and chasing dreams as a father and athlete. He has curated his favorite Saatva picks in a special gift guide, encouraging others to prioritize rest as a key part of achieving their goals. In addition, Elliott shares his tips for balancing competition, parenthood, and wellness in a featured post on Saatva’s Sleep Enlightened blog.
This partnership reflects Saatva’s broader mission to elevate the importance of sleep as a foundation for strength, recovery, and peak performance. In collaboration with Team USA and NBCUniversal, Saatva will continue to share inspiring athlete stories and spotlight the transformative power of sleep in the lead-up to the Olympic and Paralympic Games.
From luxury craftsmanship to world-class competition, Saatva and Noah Elliott share a common belief: every victory, on the slopes, on the board, and in life, begins with a great night’s sleep.
For media inquiries or to request an interview with Noah Elliott, please contact Saatva’s PR team, Shari Ajayi and Ariel Noh, at press@saatva.com.
About Saatva
Saatva, one of the first companies to sell luxury mattresses online in 2010, was founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. Its name is derived from the Sanskrit word meaning truth, purity, and wholeness, which guides the brand in everything it does. All of Saatva’s handcrafted, environmentally conscious mattresses are made to order in the USA with premium materials that are better for sleepers and the environment.
Saatva offers best-in-class mattresses in five different categories: innerspring, ultra-premium memory foam, all-natural latex, hybrid, precision adjustable air, and specialty designs for babies, kids, murphy beds, and pets—plus designer bed frames, nightstands, lighting, chairs, rugs, bath towels, and a full collection of luxury bedding products. Made with recycled steel, organic cotton, and CertiPUR-US® foams, Saatva mattresses reflect the company’s commitment to environmentally conscious practices, always hand-delivered and set up in the customer’s home via complimentary white glove delivery, never compressed in a box for doorstep shipping.
Celebrating 15 years of delivering exceptional comfort, Saatva provides customers with an unparalleled mattress and home furnishings experience that perfectly captures the essence of Smarter Luxury Sleep. For more information about Saatva’s partnership with LA28 and Team USA, please visit the Saatva x LA28 Press Room
About Noah Elliott
Noah Elliott grew up in St. Charles, Missouri, with dreams of becoming a professional skateboarder. At age 15, after experiencing severe leg pain following a skateboarding event, he was diagnosed with osteosarcoma, a rare bone cancer, and underwent an above-the-knee amputation of his left leg. Soon after, he attended a camp for children with cancer in Colorado, where he met U.S. Paralympic champion Brenna Huckaby, a fellow osteosarcoma survivor. Inspired by her story and the adaptive sports community, Elliott decided to trade his skateboard for a snowboard and began training in Para snowboarding.
Less than two years after learning to ride, Elliott made his Paralympic debut at the Paralympic Winter Games PyeongChang 2018, where he captured gold in banked slalom and bronze in snowboard cross. Elliott is a three-time World Champion and has nine World Championship medals to his name. Last season, Elliott earned a staggering five World Cup wins and three additional podiums. His consistency and speed helped him win the banked slalom and overall Crystal Globes for the 2024-25 season. Despite facing setbacks, including competing through injury at the Paralympic Winter Games Beijing 2022, Elliott’s consistency, speed, and relentless determination have made him one of the most respected figures in Para snowboarding.Off the slopes, Elliott is a devoted single father to his daughter, Skyler, with whom he shares a love of the outdoors, including camping and snowboarding. Known for his grounded outlook and passion for inspiring others, Elliott uses his platform to share his journey, motivate the next generation of adaptive athletes, and advocate for the importance of perseverance and living life to the fullest. For more information about Noah Elliott, please visit @elliott_sendy.