Saatva Celebrates 15 Years of Smarter Luxury Sleep at Edina Viewing Room Opening
Honoring 15 Years of Wellness and Design at Saatva’s First Minnesota Location
On August 19, Saatva celebrated its 15th anniversary and the grand opening of its Edina Viewing Room with an exclusive press and influencer event dedicated to wellness, comfort, and recovery. Guests received a special message from Olympic Gold medalist and Minnesotan-native, Jessie Diggins, who is the most accomplished cross-country skier from the United States in the sport’s history.Â
Guests were welcomed with freshly roasted organic coffee and craft juices from Coffee Cart Minneapolis and Nékter Juice Bar, along with Rustica’s artisanal pastries. Complimentary Borghese Mudicure treatment and OnsiteEventMe’s robe embroidery station elevated the morning, while a calming soundscape by Decca Records created a peaceful environment to explore Saatva’s handcrafted mattresses and thoughtfully designed space.
Branded gift bags featured elevated wellness and lifestyle items from Minnetonka, Petite Plume, TELETIES, Verb, Beekman 1802, Dropps, Slumberkins, and more.
The Edina grand opening drew a dynamic mix of press, influencers, and designers. Notable guests included Lori Miller, Elizabeth Roubik, Feroza Mehta, Brittany Dodson, Diane Pokem, Olka Predko, Sima Hanushchak, Anastajia Slays, Brita DeRemee Taracks, and Aysan Vatine.
Saatva’s Edina Viewing Room offers an elevated space for guests to explore the brand’s Smarter Luxury Sleep experience, seamlessly blending modern retail technology with high-quality craftsmanship. With meaningful conversations and a warm welcome, it marked not just the opening of a new Viewing Room but the beginning of Saatva’s next chapter in the Twin Cities.
Photos by Alyssa Kristine