October 28, 2025

Saatva Celebrates 15 Years of Smarter Luxury Sleep in New York City’s Flatiron District

Honoring 15 Years of Wellness, Comfort, and Design at Saatva’s Flatiron Viewing Room

On October 27, Saatva celebrated its 15th anniversary at its Flatiron Viewing Room with an exclusive press and influencer event dedicated to wellness, comfort, and community impact. Guests gathered in a la tavola style—honoring the Italian tradition of coming together to share stories—while enjoying lively conversation, aperitivo-style bites, and refreshments, along with a thoughtfully curated program highlighting Saatva’s journey as the leader in handcrafted luxury sleep.

Guests were welcomed with Italian-inspired cuisine from Alimentari Flaneur and drinks from Branca. Each attendee received a bespoke Saatva gift bag featuring a curated selection of Italian and American wellness and lifestyle items, including products from Verb, ROC Skincare, Borghese, SantM, Coca-Cola, Hershey’s, TELETIES, Beekman 1802, Dropps, Slumberkins, Dermatone Snow/Ski Glitter Kits, Slopeside Syrup/Untapped, and a Saatva x LM bucket hat.

“Our 15-year journey has been rooted in design, comfort, and conscious craftsmanship,” said Ron Rudzin, CEO of Saatva. “Celebrating here in Flatiron, a space that embodies the beauty and intentionality of our brand, feels like the perfect reflection of how far we’ve come and where we’re going.”

The event drew a dynamic mix of press and influencers. Notable guests included Angel Madison, Blair Donovan, Caroline Solomon, Charlotte Collins, Clara Zoroddu, Danny Wong, Elizabeth Berry, Emma Hinchliffe, Gina Pisacreta, Grace Wu, Hilla Ofman, Hope Choi, Lee Cutlip, Leslie Blount, Logan Mahan, Matthew Talomie, Michelle Javier, Nick Menghini, Rachel Feinblatt, Rana Good, Rob Pinto, Stephanie Luna, Tyler Chin, and more.

Saatva’s Flatiron Viewing Room offers an elevated, experiential space where guests can explore the brand’s commitment to comfort, sustainability, and design—blending modern retail technology with high-quality craftsmanship. The event reflected Saatva’s enduring mission to bring restorative wellness and thoughtful luxury into every home.