Saatva x Winter Olympics Event

October 29, 2025

Saatva Celebrates Team USA Partnership with Special Athlete Roundtable in New York City

Team USA Athletes Brenna Huckaby, Noah Elliott, and Lauren Macuga Join Saatva for an Intimate Conversation on Rest, Recovery, and Peak Performance

To commemorate Saatva’s journey as the Official Mattress and Restorative Sleep Provider of Team USA and the LA28 Olympic and Paralympic Games, the brand hosted a special evening event at its Flatiron Viewing Room in New York City. The celebration brought together media, partners, and design enthusiasts for an inspiring roundtable discussion with award-winning athletes Brenna Huckaby (Para snowboarding), Noah Elliott (Para snowboarding), and Lauren Macuga (Alpine skiing), moderated by former NBC Sports anchor Dave Briggs.

Themed around la tavola—the Italian tradition of gathering around the table to share stories—the evening celebrated connection, resilience, and the restorative power of sleep. Guests enjoyed lively storytelling, aperitivo-style bites, and a behind-the-scenes look at how restorative rest fuels elite performance on the world’s biggest stage.

“As athletes, recovery is everything,” shared Para snowboarder Brenna Huckaby. “Saatva’s commitment to quality rest mirrors the dedication we bring to training every day. It’s amazing to have a brand that truly understands the importance of sleep in achieving greatness.”

The evening also marked the debut of the Saatva Winter Bundle, a curated sleep collection designed to support rest and recovery for athletes competing at the Olympic and Paralympic Winter Games Milano Cortina 2026. Building on the brand’s beloved Bestsellers Bedding Bundle, the Saatva Winter Bundle adds the Saatva Graphite Memory Foam Topper for enhanced comfort and cooling support tailored for athletes. Saatva will provide 400 Graphite Memory Foam Mattress Toppers to Team USA athletes, along with 40 complete bundles to U.S. Figure Skating athletes and 50 to USA Hockey athletes competing at Milano Cortina 2026. 

“Sleep isn’t just recovery—it’s preparation,” said Ron Rudzin, Founder and CEO of Saatva. “We’re proud to provide a bundle of Saatva’s bestselling products and help Team USA athletes achieve their dreams through the power of better rest.”

The evening captured Saatva’s mission to bring comfort, wellness, and Smarter Luxury Sleep to homes across America, helping everyone, from world-class athletes to everyday sleepers, perform at their best.

Saatva x Winter Olympics Event
Saatva x Winter Olympics Event
Saatva x Winter Olympics Event
Saatva x Winter Olympics Event
Saatva x Winter Olympics Event

Photo credit: Nicollette Francis