June 8, 2026

Saatva Unveils New Location in Palo Alto

The DTC mattress brand debuts its fifth retail experience for the luxury of restorative sleep in California

Saatva, the restorative luxury sleep company, has arrived in Palo Alto, CA. The brand’s latest Viewing Room on University Avenue spans 4,383 square feet and is designed to transform the mattress shopping experience. Blending high-touch service with state-of-the-art digital technology, the immersive space invites residents to explore the future of luxury sleep in a calm, elevated environment. This marks Saatva’s fifth location in California and 33rd in the U.S., opening at a time of remarkable growth and momentum for the brand.

“As a digitally native brand, expanding our brick-and-mortar presence allows us to connect more deeply with the communities we serve. Palo Alto’s culture of innovation, wellness, and intentional living makes it a natural fit for Saatva as we continue growing our retail footprint nationwide,” said Ron Rudzin, CEO of Saatva. “We’re excited to open our second San Francisco Bay Area Viewing Room and our fifth location in California, bringing Saatva’s restorative luxury sleep experience to a community that truly values quality, performance, and well-being.”  

A New Design Experience

Saatva Palo Alto showcases the latest in the company’s retail design journey. Conceptualized by award-winning architecture firm Ware Malcomb, globally recognized interior design firm Hines Collective, and brought to life by national commercial builder Clune Construction, the space prioritizes a relaxed, mattress-shopping environment. Hines Collective integrates modern touches and emphasizes this new interpretation of restorative luxury sleep. This perfectly complements Ware Malcomb’s design and construction approach, which delivers an elegant, sophisticated experience in one of the most vibrant shopping areas.

“Featuring double-height entry and ceilings as well as an all-glass facade, the space is flooded with natural light. The dropped cove ceiling design truly defines the experience, guiding that light along undulating paths and creating a warm, ambient glow throughout,” said Devin Hines, Founder of Hines Collective. “Its soft, undulating lines introduce a sense of movement and rhythm, naturally guiding visitors through the viewing room while enhancing the overall customer experience.” There are numerous ‘wow’ moments throughout the interior, including a 6–by–10–foot changing digital display wall that allows customers to experience a Saatva mattress in the setting of their choice. Like all Saatva Viewing Rooms, the latest location is designed to be a relaxed, self-guided space where customers can use technology to interact with and learn about products at their own pace.

This location distinguishes itself from previous viewing room designs through its unique ceiling concept. While prior locations typically feature varying hard-lid ceiling heights with curved soffits, the Palo Alto space presented a new opportunity due to its tall volume and atrium window along the facade. To maximize natural light, Ware Malcomb developed a hybrid ceiling approach that preserves the open space. Here, the ceiling is open to the underside of the building and then drops down to curvilinear hard-lid soffits at the perimeter of the walls, as well as the “floating” circular ceilings in the center of the space. This allows natural light to flow into the space and emphasizes those curvilinear elements. 

The Viewing Room aims to redefine the customer experience from the moment a visitor enters the space. With its aromatic fragrance, subdued color palette, warm lighting, sustainable flooring, and textured wall treatments, Saatva reflects the beauty of the city’s unique character, creating a tranquil atmosphere to explore sleep solutions. Further into the space, silvery trees form a canopy under the ceiling’s gentle curves. Soft fabrics and floor-to-ceiling mirrors punctuate the walls throughout, creating a unified environment from start to finish. In keeping with Saatva’s philosophy, interior materials and finishes, including the architectural lighting, were assembled in the U.S.A.

Alongside Saatva’s full lineup of made-to-order luxury mattresses, there are new additions to its furniture category, the Regis Metal Bed Frame and Bench, as well as the Bari Leather Bed Frames, crafted to bring the same elevated aesthetic to every corner of the bedroom.

Cutting-Edge Technology

Thanks to a partnership with Samsung, the Viewing Room is outfitted with state-of-the-art displays and the latest behavior-sensing technology to help customers discover, personalize, and build their ideal sleep experience. In addition to the digital “hero” wall, composed of nine Samsung VM46T-U 46-inch Full HD Ultra-Narrow Bezel Video Wall Displays, information kiosks at each bed display allow visitors to interact with the collection at their own pace, with knowledgeable Sleep Guides on hand to assist and answer questions. 

“Samsung is committed to helping retailers provide unique and enhanced customer experiences by leveraging data and in-store behavior,” said Chris Mertens, Vice President of Sales, Display Division, Samsung Electronics America. “Our continued partnership with Saatva is a testament to how our display technology continues to improve the customer journey from the moment the consumer enters the store.”

As customers explore bedding, pillows, and other top-of-bed accessories, an LED display embedded in the accessories wall changes to display pertinent product information. In the Saatva Kids sleep area, children can interact with the Flip, a 55-inch touchscreen whiteboard for drawing.

“Samsung’s technology allows us to optimize and automate store campaigns and the product information based on real-time integrated data to deliver the content and information that our customers care about most when shopping,” said Rudzin.

Saatva’s latest Viewing Room marks a significant milestone in the company’s retail expansion, bringing its elevated sleep experience to more customers nationwide. Visit the Viewing Room to discover the brand’s growing selection of best-in-class mattresses and eco-friendly bedding products, thoughtfully designed to deliver exceptional comfort, craftsmanship, and restorative luxury sleep.

Viewing Room Information

Saatva Palo Alto
379 University Avenue
Palo Alto, CA 94301
Hours of operation: Monday-Friday: 10 AM – 7 PM, Saturday: 10 AM – 6 PM, Sunday: 11 AM – 6 PM
650-334-1156
info@saatva.com

About Saatva

Saatva, the first company to sell luxury mattresses online, was founded with a mission to inspire the world to prioritize healthy and restorative sleep. Since 2010, the company has pioneered a direct-to-consumer model that delivers exceptional quality, service, and design through a more streamlined, elevated shopping experience, bringing a new level of efficiency and transparency to the premium mattress category. Its name is derived from the Sanskrit word meaning truth, purity, and wholeness, which guides the brand in everything it does. Saatva’s handcrafted mattresses are assembled in the USA in the company’s own factories with globally sourced premium materials that are better for sleepers and the environment.

Saatva offers best-in-class mattresses across multiple sleep categories — including innerspring, memory foam, latex, hybrid, adjustable air, and specialty designs — plus designer bedroom furniture and luxury bedding products available online and in a growing number of Viewing Rooms across the country. Made with recycled steel, organic cotton, and CertiPUR-US® certified foams, Saatva mattresses reflect the company’s commitment to thoughtful craftsmanship and wellness. Each mattress is hand-delivered and set up in the customer’s home via complimentary white-glove delivery — never compressed in a box for doorstep shipping.

As the Official Mattress & Restorative Sleep Provider of the 2026 & 2028 U.S. Olympic and Paralympic Teams, Saatva will supply Team USA with luxurious bedding products and work closely with LA28 and the U.S. Olympic & Paralympic Committee to spotlight the essential role of sleep in recovery and performance.

For over 15 years, Saatva has delivered exceptional comfort and an unparalleled mattress and home furnishings experience that captures the luxury of restorative sleep. For more information about Saatva and any of its products, please visit the Saatva Press Room.