Saatva introduces its new Latex Hybrid mattress and collection of eco-friendly, organic bedding.

Since its inception, Saatva has been committed to designing and manufacturing products that are good for the environment and good for the health of its customers while delivering an incredible sleep experience. From award-winning mattresses in every category to striking, sustainably sourced designer bed frames, to a sumptuous range of eco-friendly bedding and pillows, Saatva uses materials that are held to the highest standards of safety and environmental responsibility. Eco-consciousness and healthy sleep are integral to Saatva’s brand values. 

A green ethos is built into the company’s infrastructure. Saatva’s national network of 19 factories and more than 150 delivery partners brings the brand within 60 miles of 85% of households in the continental U.S. for efficient white-glove delivery, which means it can lower carbon emissions while supporting local economies. On this Earth Day, Saatva proudly champions the newest addition to its mattress collection, the Latex Hybrid, an all-natural, organic mattress that combines the pressure-free comfort of sustainably harvested natural latex with breathable organic wool and cotton atop a base of steel innerspring. Layer by layer, it is thoughtfully designed with the purest, natural materials to allow for healthier, more restorative sleep.

“Environmental consciousness has always been at the heart of what we do here at Saatva. We use eco-friendly and responsibly sourced materials in all of our mattresses, including our newest addition, the Latex Hybrid,” said Ron Rudzin, Founder and CEO of Saatva. “All of our mattresses are covered in organic cotton that’s free of harmful chemicals and protected with a botanical antimicrobial treatment. Even our business model is green: Our national network of manufacturing and delivery partners means mattresses generally travel less than 100 miles from the factory to the customer’s home, which keeps our carbon footprint low.”

The Latex Hybrid, Saatva’s natural and organic hand-tufted latex hybrid mattress

Like all Saatva mattresses, the Latex Hybrid is made-to-order as part of the brand’s no-waste philosophy. Each layer is handcrafted using the highest quality eco-friendly materials, sustainably sourced from nature. It features naturally hypoallergenic, natural latex, which repels dust mites, mold, and other common indoor allergens. Latex, which comes from the sap of rubber trees, is free of toxic chemicals, emissions, and pollutants. It is paired with an individually wrapped, recycled steel coil base that supports and contours the body for the ultimate in healthy, restful sleep. 

Saatva’s eco-friendly, organic cotton bedding handcrafted for blissful relaxation

One of the easiest things people can do at home to make a difference for the Earth—and their health in the process—is to switch to eco-friendly, non-toxic bedding. Organic cotton is grown without chemical insecticides or synthetic fertilizers, which reduces negative effects on soil and local water systems. Because organic cotton doesn’t contain chemicals, it’s also less likely than conventionally grown cotton to irritate sensitive skin.

Saatva produces bedding using premium, long-staple, GOTS (Global Organic Textile Standard) certified organic cotton in various weaves based on different sleep types. The Sateen Sheet Set features silky-soft cotton with timeless elegance for those who prefer a warmer sleep environment. The Percale Sheet Set offers a crisp and cool experience with a luxe matte finish. The responsibly sourced, all-natural European Linen Sheet Set stays cool in the summer, warm in the winter, and gets softer with every wash. All three collections are made in Fair Trade Certified™ factories with the most rigorous standards of economic and social responsibility for their workers. 

Saatva supports the 2021 theme of “Regular Sleep, Healthy Future” with its collection of eco-friendly mattresses, premium bedding, and a sleep-promoting playlist based on nationwide research

World Sleep Day this year (March 19) focuses on the benefits of regular sleep for improving every aspect of life. We couldn’t agree more with this vital mission, which is why Saatva is marking the day with its contributions to the Sleep Day theme of “Regular Sleep, Healthy Future.” Based on the learnings from its recent sleep survey of 2,000 Americans, Saatva created its first sleep playlist on Spotify, with musical guidance from Grammy-winning producer Barry Goldstein. Saatva’s Sleep Enlightened blog features a Sleep Day guide, with the top 10 expert tips on how to sleep better. And on Sleep Day as every day, we offer a collection of award-winning mattresses and bedding accessories that make sleep healthier, more restorative, and more comfortable.

Saatva Zenhaven and Latex Hybrid mattresses for healthy, restful sleep

Zenhaven is Saatva’s 100% natural latex mattress. It has a support core made of sustainably harvested latex, topped with a 5-zone latex comfort layer that provides firmer support in the lumbar region and maximum pressure-point relief. For sleepers who prefer the pressure-free support of natural latex and the responsive feel of innerspring, the Latex Hybrid mattress is the ideal option, made from organic and recycled materials that boast nontoxic as well as hypoallergenic properties. 

A trio of pillows that offer responsive head and neck support for all sleep positions

Saatva’s highly-rated Latex Pillow features a 3-layer construction with a shredded 100% natural latex core that gives sleepers hotel-quality comfort. For sleepers who prefer the light, airy feel of a traditional down pillow, our custom blend Down Alternative Pillow offers both comfort and durability. And for those who seek a cooler option, the graphite-infused Memory Foam Pillow contours to the head and neck, providing optimal support in every sleep position.

Eco-friendly organic cotton bedding handcrafted for blissful relaxation

Saatva produces bedding using premium, long-staple, GOTS (Global Organic Textile Standard) certified organic cotton in various weaves based on different sleep types. The Sateen Sheet Set features silky-soft cotton with timeless elegance for those who prefer a warmer sleep environment. The Percale Sheet Set offers a crisp and cool experience with a luxe matte finish. The responsibly sourced, all-natural European Linen Sheet Set stays cool in the summer, warm in the winter, and gets softer with every wash. All three collections are made in Fair Trade Certified™ factories with the most rigorous standards of economic and social responsibility for their workers.

Premium mattress toppers, thoughtfully designed to elevate your sleep experience

Mattress toppers are a perfect way to relieve pressure points and provide a more comfortable surface for people with chronic pain or temporary injuries. They help to regulate temperature for those who tend to be too hot or too cold at night as well as reduce motion transfer. Mattress Toppers can also help to ease the “break-in period” that sometimes occurs with a new mattress. Saatva offers graphite, latex, and foam options to accompany one’s sleep journey.

Saatva Transforms Your Bedroom Into Your Favorite International City

This season, Saatva ventures further into the furnishings space with new upholstered beds inspired by international cities. While the ability to travel is limited, Saatva’s four new designs help transform your bedroom into your favorite, faraway destination.

Saatva’s new beds are handcrafted with sustainably sourced hardwood that has been kiln-dried for extra durability. Designed with a contemporary platform base, these beds do not require the use of a foundation. Each bed features a fully upholstered back, which means it can be positioned anywhere in the room, granting unrestricted freedom of placement.

These four new designs join Saatva’s bedframe lineup and add new locations along their dreamy, design-inspired itinerary.

Porto

Like the charming coastal city for which it’s named, the Porto is a refined balance of low profile and allure. This modern update to a classic mid-century silhouette is elegantly finished with curved frame edges and low-profile side rails, which give it a sleek, contemporary look. The minimalist headboard is balanced by side rails, and a footboard piped with trim accents.

Finish detail: Espresso-finished angled wooden legs

Gently tapered, conical legs give the bed a grounded, classic feel.

Copenhagen

Inspired by the sleek sophistication of Scandinavian design, the Copenhagen is a platform bed that’s brimming with functional simplicity. From its gently sloped geometric headboard to its strikingly modern legs, it adds a dose of confidence to any bedroom look. 

Finish detail: Modern metal legs

Longer metal legs in a matte black steel finish add height to the bed.

Sydney

As stunning as the famous harbor city it’s named after, the Sydney platform bed exudes simple, modern elegance at its best. Its solid, non-slatted platform base provides maximum mattress support. Recessed, black steel legs make the bed appear as if it’s floating off the ground, just like the city’s famed Opera House.

Finish detail: Recessed legs

Clean and minimal black steel legs give the bed a floating look.

Valencia

The port city of Valencia is known for blending classic design with contemporary, much like this elegant platform bed. Its extra plush, deep channel tufting on the headboard and footboard transforms the bedroom into the most inviting staycation retreat.

Finish detail: Espresso-finished, tapered wooden legs

Each fabric finish comes with its own unique leg detail: Graphite Velvet has a chrome cap, Taupe Velvet with a brass cap, and Natural Linen legs have no cap.

Elevate Every Bedroom with Saatva Design

Saatva’s travel collection brings world-class craftsmanship and global design inspiration into the bedroom. Like all Saatva furniture, these bed frames come with free in-room delivery, expert assembly, lifetime warranty, and a 365-night home trial—ensuring a seamless luxury experience from purchase to setup. Discover the full collection now at Saatva.com or in Saatva Viewing Rooms nationwide.

About Saatva

Established in 2010, Saatva is the original DTC mattress industry disruptor, founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. All of Saatva’s handcrafted, eco-friendly mattresses are assembled in the USA with premium materials that meet the highest health and environmental safety standards. Saatva mattresses are always hand-delivered and set up in the customer’s home, never compressed in a box for doorstep shipping.

Today, Saatva is the premier online retailer of luxury mattresses in the country and has appeared six times on the Inc. 5000 Fastest-Growing Private Companies in America. The company remains at the forefront of the retail transformation, with a nationwide rollout of immersive, state-of-the-art Viewing Rooms where visitors can experience the full range of products and explore the brand with the help of the latest retail technology.

Through accessible prices, complimentary white glove delivery, 24/7 customer care, and eco-friendly products, Saatva provides customers with an unparalleled mattress buying experience that truly embodies the meaning of Smarter Luxury Sleep.

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Saatva enters its second decade as the leader in the online luxury mattress marketplace.

Luxury DTC mattress pioneer Saatva celebrates its first 10 years of transforming the business of sleep. The largest online retailer of American-made luxury mattresses finished out 2020 with record year-over-year growth and is on pace for $400M in revenue in 2021 with double-digit EBITDA. This year, the company looks ahead to a robust slate of new product launches and expansion of its physical retail footprint in major cities nationwide. 

When it launched in 2010, Saatva was the first company to offer premium innerspring mattresses direct to the consumer and continues to stand out in an increasingly crowded online mattress marketplace. Founded on the principles of delivering comfort, value, and service, Saatva handcrafts and hand-delivers all of its luxury products at competitive prices. In the words of CEO Ron Rudzin, “quality sleep cannot be folded into a box.”

Unique manufacturing and delivery network

Each Saatva mattress is made to order in one of 18 regional factories located across the United States and delivered by one of more than 150 delivery partners nationwide. Saatva’s unique network puts its mattresses and accessories within 60 miles of 85% of households in the continental U.S. for efficient white-glove delivery, meaning mattresses always arrive “factory fresh” and travel on average less than 100 miles from the factory to the customer’s home. That keeps the carbon footprint low, which stays true to Saatva’s eco-friendly philosophy. 

“Best in class” products

From the beginning, Saatva has always taken a “best in class” approach, designing and selling products of unparalleled quality in every category it enters. Starting in 2010 with the Saatva Classic innerspring, the product line now includes seven types of mattresses, plus organic cotton bedding, designer bed frames, and the Saatva adjustable base plus. Every mattress comes with white-glove delivery, a 180-night home trial, and 24/7 customer service.

Here’s a look at the products that have propelled the brand to record growth. 

2010: Saatva Classic Innerspring Mattress – the one that started it all

Saatva’s best-selling, dual-coil mattress blends the durability and responsive feel of an innerspring with the cushioned comfort of eco-friendly foams and a plush Euro pillow top. Layer by layer, Saatva took the best features of high-priced, name-brand mattresses and improved them to create one perfect mattress that comes in two different heights and three levels of firmness. (Plus, it’s chiropractor-approved.)

2015: Saatva Loom & Leaf Mattress – ultra-premium memory foam that’s never folded, rolled, or stuffed in a box

Loom & Leaf, a memory foam mattress, was the second introduction for the brand. Unlike compressed, boxed memory foam mattresses, Loom & Leaf is handcrafted using premium, eco-friendly materials and delivered whole. A layer of high-density 5-lb. memory foam contours to the body to relieve pressure, and 4-lb. convoluted (wavy) memory foam is infused with cooling gel to provide a more comfortable sleeping experience. 

2016: Saatva Zenhaven Latex Mattress – all-natural, 100% pure latex comfort

Saatva then launched Zenhaven, a 100% natural latex mattress. It has a support core made of sustainably harvested latex, topped with a 5-zone latex comfort layer that provides firmer support in the lumbar region and maximum pressure-point relief.

2017: Saatva Adjustable Base Plus – where good sleep meets great technology

Saatva’s Adjustable Base Plus features weightless, zero-gravity mattress support, wave massage, and under-bed illumination, which makes finding the perfect position easy with one touch of the remote. When paired with Solaire, our precision adjustable mattress, it delivers the ultimate in customizable comfort. 

2018:  Saatva Bedding – 100% organic, eco-friendly long-staple cotton

Saatva expanded into bedding with organic cotton sheets, pillows, mattress pads, and foam and latex mattress toppers to further enhance the top-of-bed experience. 

2019: Saatva Solaire Adjustable Mattress – customizable, precision comfort for couples

Saatva added Solaire, a precision air adjustable mattress. Solaire has individual air chambers that can be inflated or deflated to achieve a precise level of comfort, with 50 firmness settings that can be controlled at a touch of the remote.

2019: Saatva HD Hybrid Mattress – the first luxury mattress designed for higher body weights

In 2019, the company launched Saatva HD, a hybrid innerspring mattress designed for people weighing between 300 and 500 pounds. Saatva HD features a support base of high-durability coils (25% stronger than the industry average) threaded with a helical wire to add contouring ability and eliminate motion transfer, plus latex and memory foam layers, all under a hand-tufted Euro pillow top.

2019: Saatva Beds – beyond-the-mattress contemporary design

In 2019, Saatva expanded into bedroom furniture with six upholstered designer beds, all handcrafted with sustainably sourced hardwood that’s been kiln-dried for extra durability.

2019: Saatva’s New York Viewing Room – the flagship retail experience

Saatva opened its first retail location, in the heart of New York’s Midtown East neighborhood. The 3,300-square-foot space was designed by renowned interior designer Vicente Wolfe, who describes the Viewing Room as “a sensory experience that represents what Saatva stands for.”

The Saatva New York Viewing Room is a self-guided space where customers can use the tablets and information stations next to each product to self-educate. In addition to the information stations, Saatva’s trained sleep guides are also on hand to answer questions. 

Saatva partnered with Samsung to outfit the Viewing Room with state-of-the-art retail technology, including floor-to-ceiling LED monitors with customizable messaging at the entrance, tablets, and wall screens throughout the space that feature product and company information, and uses behavior-sensing technology to analyze a customer’s viewing habits and movements to deliver specific information about products as they move throughout the space.

2020: Saatva Latex Hybrid Mattress –  a 100% natural and organic latex hybrid mattress

Most recently, Saatva launched its latex hybrid mattress. The all-natural and organic mattress combines the buoyant, pressure-free support of natural latex with the responsiveness of Saatva’s best-loved innerspring. 

In 2021, Saatva continues to fully outfit the sleep sanctuary with new additions in bedroom furnishings, bedding, and child/youth collections, as well as planning for additional retail expansion in select cities throughout the U.S. 

Company History

When Saatva launched in 2010, co-founders Ron Rudzin, Ricky Joshi, and Kris Brower wanted to create a different kind of mattress company. “Over the prior thirty or forty years, the mattress industry had developed a terrible reputation,” says Rudzin. With misleading marketing, overbearing salespeople, and inflated prices, buying a mattress had become a miserable experience.

By adopting an innovative online business model, Rudzin and his co-founders saw how they could make luxury mattress shopping easier for everyone. They could replace the confusing, exhausting environment of the traditional mattress store with 24/7 customer service and a no-pressure home trial. “We wanted to offer the best service and the best products, and treat customers in a way that they hadn’t seen in the mattress industry in my lifetime,” Rudzin says.

The name Saatva was inspired by the word “sattva.” In Hindu philosophy, sattva represents purity, wholesomeness, and virtue. It is one of three gunas, or attributes, that all human beings possess.

Experience Naturally Buoyant Comfort with Saatva’s Eco-Friendly Hybrid Mattress

Saatva, America’s premier online luxury mattress brand, is proud to highlight the Saatva Latex Hybrid Mattress, an eco-friendly, hand-tufted innerspring mattress designed to deliver responsive support, cooling comfort, and a healthier sleep environment. Crafted with premium organic and natural materials, this hybrid mattress seamlessly blends the buoyant feel of natural latex with the adaptive support of individually wrapped coils.

“Our mission at Saatva has always been to combine luxury, sustainability, and innovation to deliver the best sleep experience possible,” said Ron Rudzin, Founder and CEO of Saatva. “The Saatva Latex Hybrid embodies this commitment, offering a perfect balance of responsive support, breathability, and eco-friendly materials for a healthier, more restorative sleep.”

Exceptional Features & Benefits

The Ideal Balance of Comfort and Support

With a medium-firm feel (6/10), the Saatva Latex Hybrid is designed to accommodate all sleep positions, particularly back and stomach sleepers. The buoyant, weightless sensation of natural latex combined with the precision support of an innerspring system makes it a perfect choice for couples with different sleep preferences.

Sustainable & Certified for Peace of Mind

The Saatva Latex Hybrid holds multiple certifications that ensure it meets rigorous health and environmental standards:

Designed for Versatility

The Saatva Latex Hybrid is compatible with multiple bed setups, including platform bed frames, adjustable bases, and traditional foundations with box springs, providing flexibility for different bedroom arrangements.

Experience the Saatva Difference

As with all Saatva mattresses, the Latex Hybrid comes with the company’s signature white-glove delivery service, including in-room setup and old mattress removal. Each purchase is backed by a 365-night home trial and a lifetime warranty, ensuring complete satisfaction and long-term investment in better sleep.

For more information on the Latex Hybrid and to explore Saatva’s full lineup of luxury sleep solutions, visit Saatva Viewing Rooms nationwide or Saatva.com.

About Saatva

Established in 2010, Saatva is the original DTC mattress industry disruptor, founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. All of Saatva’s handcrafted, eco-friendly mattresses are assembled in the USA with premium materials that meet the highest health and environmental safety standards. Saatva mattresses are always hand-delivered and set up in the customer’s home, never compressed in a box for doorstep shipping.

Today, Saatva is the premier online retailer of luxury mattresses in the country and has appeared six times on the Inc. 5000 Fastest-Growing Private Companies in America. The company remains at the forefront of the retail transformation, with a nationwide rollout of immersive, state-of-the-art Viewing Rooms where visitors can experience the full range of products and explore the brand with the help of the latest retail technology.

Through accessible prices, complimentary white glove delivery, 24/7 customer care, and eco-friendly products, Saatva provides customers with an unparalleled mattress-buying experience that truly embodies the meaning of Smarter Luxury Sleep.

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Leading DTC luxury mattress brand continues online and offline expansion

Saatva, the leading direct-to-consumer luxury mattress and home furnishing, is bringing its online retail experience to life with the grand opening today of a first-of-its-kind “Viewing Room.” Located at 969 Third Avenue (58th Street) in Manhattan and designed by renowned interior designer Vicente Wolf, the immersive 3,300-square-foot destination marks the Saatva brand’s first physical location. 

Viewing Room guests are invited to explore and experience Saatva’s full range of luxury sleep products, including its five eco-friendly mattress types in all 11 comfort levels, organic cotton sheets and pillows, and designer bed frames. Under a blue-sky ceiling, surrounded by natural materials and Mediterranean colors, visitors can see for themselves what makes Saatva the best-reviewed online luxury mattress brand. iPads and information stations throughout the space allow guests to interact with Saatva’s collection at their own pace, with trained Sleep Guides available to assist and answer questions.

“With our new Viewing Room, we’ve created a beautiful, tranquil oasis for customers that’s unlike anything else in the bedroom furnishings market,” said Saatva CEO Ron Rudzin. “An extension of our online presence, it’s another way to experience our commitment to delivering white-glove customer service and high-quality, premium products that don’t come in a box.”

The Viewing Room “is a sensory experience that represents what Saatva stands for,” said designer Vicente Wolf. “When you enter, it’s about dreaming. As a self-guided space, it invites consumers to use the information stations to self-educate and make a purchase that permits them to sleep soundly.” 

Since its founding in 2010, Saatva has been committed to delivering luxury sleep products at attainable price points. With a consistent record of year-over-year growth and profitability, the company expects to close out 2019 with more than $200M in revenue. As expansion continues, Saatva intends to roll out more Viewing Rooms in major cities around the country. 

Starting with its flagship product, the Saatva Classic mattress, the product lines have expanded to include a full line of luxury mattresses: hybrid innerspring, premium memory foam, 100% natural latex, precision air, and high-durability innerspring for people weighing more than 300 lbs. In addition to mattresses that suit all sleep needs, Saatva offers organic sheets and mattress pads, hotel-quality pillows, and foam and latex mattress toppers. 

In January 2020, the company will introduce the Saatva Youth Mattress, the first mattress specifically engineered to meet the needs of the growing body, with a unique two-sided design that provides customized support for younger as well as older children.

Viewing Room Information:

Saatva Midtown
969 Third Avenue
New York, NY 10022
Hours of operation: Monday – Friday 10 AM – 7 PM, Saturday 10 AM – 6 PM, Sunday 11 AM – 6 PM
(888) 834-6394
info@saatva.com

Saatva announces the launch of Saatva Youth Mattress, the first dual-sided innerspring mattress designed for growing kids.

Saatva, the Smarter Luxury Sleep company, is proud to introduce the Saatva Youth Mattress, a thoughtfully engineered, dual-sided innerspring mattress designed to adapt to the changing sleep needs of growing children from ages 3 to 12. Built with premium materials and expert craftsmanship, the Saatva Youth Mattress provides healthier, more restorative sleep to support kids through every stage of growth.

“At Saatva, we believe that great days start with great sleep, and that begins in childhood,” said Ron Rudzin, Founder and CEO of Saatva. “The Saatva Youth Mattress is designed with the highest-quality materials to give kids the comfort and support they need to thrive as they grow.”

A Mattress That Grows with Your Child

Unlike traditional mattresses, the Saatva Youth Mattress features a flippable, dual-sided design tailored to meet the evolving support needs of children as they grow. One side, designed for ages 3-7, features a Plush Soft comfort level that provides flexibility and proper spinal support for younger kids. The other side, crafted for ages 8-12, offers a Medium-Firm comfort level, ensuring firmer support for proper spinal alignment in older children.

Engineered for Optimal Spinal Support

Saatva’s exclusive Lumbar Zone® Quilting and patented Lumbar Zone® Active Spinal Wire enhance lower back support by reinforcing the center third of the mattress on both sides. This targeted support ensures proper spinal alignment and a comfortable sleep experience as children grow and develop. The Saatva Youth Mattress is available in Twin, Twin XL, and Full sizes.

Accident-Proof & Healthier Sleep

The Saatva Youth Mattress is built with health and safety in mind. The breathable, hypoallergenic organic cotton cover is treated with Saatva’s exclusive Guardin™ botanical antimicrobial treatment, inhibiting the growth of bacteria, mold, and mildew. The water-resistant finish protects against nighttime accidents, ensuring long-lasting mattress durability. Additionally, the eco-friendly, CertiPUR-US® certified foams help reduce exposure to volatile organic compounds (VOCs), promoting healthier indoor air quality. Saatva’s commitment to safety extends to the natural thistle flame barrier, which contains no fiberglass or toxic chemical sprays.

Award-Winning Quality & Versatile Compatibility

Recognized for its superior craftsmanship, the Saatva Youth Mattress is GREENGUARD® Gold certified for low emissions and has earned the Congress of Chiropractic State Associations (COCSA) Seal of Approval, underscoring its exceptional spinal support. Designed for versatility, the mattress is compatible with various bed setups, including mattress foundations, box springs, standard bed frames, and platform bed frames.

Luxury Service to Match

As with all Saatva mattresses, the Saatva Youth Mattress is assembled in the U.S. and delivered with Saatva’s signature free white glove delivery, 365-night home trial, lifetime warranty, and complimentary mattress removal, ensuring customers can experience the full benefits of the mattress with complete peace of mind.

For more information on the Saatva Youth Mattress and to explore Saatva’s full lineup of luxury sleep solutions, visit Saatva Viewing Rooms nationwide or Saatva.com.

About Saatva

Established in 2010, Saatva is the original DTC mattress industry disruptor, founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. All of Saatva’s handcrafted, eco-friendly mattresses are assembled in the USA with premium materials that meet the highest health and environmental safety standards. Saatva mattresses are always hand-delivered and set up in the customer’s home, never compressed in a box for doorstep shipping.

Today, Saatva is the premier online retailer of luxury mattresses in the country and has appeared six times on the Inc. 5000 Fastest-Growing Private Companies in America. The company remains at the forefront of the retail transformation, with a nationwide rollout of immersive, state-of-the-art Viewing Rooms where visitors can experience the full range of products and explore the brand with the help of the latest retail technology.

Through accessible prices, complimentary white glove delivery, 24/7 customer care, and eco-friendly products, Saatva provides customers with an unparalleled mattress-buying experience that truly embodies the meaning of Smarter Luxury Sleep.

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Saatva announces the launch of Saatva HD, the first luxury mattress designed for people weighing 300 to 500 pounds.

The Saatva HD joins Saatva’s suite of luxury mattresses, which includes innerspring, memory foam, latex, and precision adjustable air. This makes Saatva the only DTC mattress company to offer a full range of products available at retail stores.

“Most people don’t realize that the mattress needs of larger individuals are different than those of average-sized or petite sleepers,” said Ron Rudzin, Founder and CEO of Saatva. “Healthy and sound sleep can have a positive effect on every facet of your life, so we set out to meet that need for all of our customers. Saatva HD is the latest iteration of our dedication to educating consumers and providing them with high-quality sleep products and customer service.”

This first-of-its-kind, size-inclusive mattress meets the specific needs of bigger bodies with exceptional durability and supportive design.

Like all of Saatva’s luxury mattresses, Saatva HD is handcrafted with premium materials and engineered for cool, comfortable sleep. What sets Saatva HD apart is its unique combination of a high-durability coil base for optimal support and plush upper layers, which together provide a level of comfort that can only be felt by bigger body types.

The hybrid design of the Saatva HD—featuring a breathable organic cotton pillow top, natural latex with 5-zone support, and the most durable coils in the industry—assures that the mattress will sleep cool and deliver long-lasting performance.

Key Benefits of Saatva HD

The Saatva HD now includes an updated coil unit, allowing it to function seamlessly with adjustable bases without compromising its hallmark strength and durability. By maintaining its robust support system while increasing its versatility, the Saatva HD continues to provide a luxury solution for those seeking a mattress specifically designed for higher weight limits.
To pair with the Saatva HD, the brand has also designed a Saatva HD foundation for optimal mattress performance. This high-durability wood slat foundation is stronger than a typical foundation or box spring and comes in two heights (4.75 inches and 8.75 inches).

Luxury Service to Match

As with all Saatva mattresses, the Saatva HD is assembled in the U.S. and delivered with Saatva’s signature free white glove delivery, 365-night home trial, lifetime warranty, and complimentary mattress removal, ensuring customers can experience the full benefits of the mattress with complete peace of mind.

For more information on the Saatva HD and to explore Saatva’s full lineup of luxury sleep solutions, visit Saatva Viewing Rooms nationwide or Saatva.com.

About Saatva

Established in 2010, Saatva is the original DTC mattress industry disruptor, founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. All of Saatva’s handcrafted, eco-friendly mattresses are assembled in the USA with premium materials that meet the highest health and environmental safety standards. Saatva mattresses are always hand-delivered and set up in the customer’s home, never compressed in a box for doorstep shipping.

Today, Saatva is the premier online retailer of luxury mattresses in the country and has appeared six times on the Inc. 5000 Fastest-Growing Private Companies in America. The company remains at the forefront of the retail transformation, with a nationwide rollout of immersive, state-of-the-art Viewing Rooms where visitors can experience the full range of products and explore the brand with the help of the latest retail technology.

Through accessible prices, complimentary white glove delivery, 24/7 customer care, and eco-friendly products, Saatva provides customers with an unparalleled mattress-buying experience that truly embodies the meaning of Smarter Luxury Sleep.

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The Smarter Luxury Sleep Company Adds a Precision Air Adjustable Mattress with 50 Firmness Settings To Its Suite of Luxury Sleep Products.

Saatva, America’s largest online luxury mattress company, proudly highlights the ongoing success and innovation of the Solaire Adjustable Firmness Mattress. Designed for those who refuse to compromise on comfort, Solaire offers 50 precise firmness settings on each side, making it the ultimate solution for couples and sleepers with evolving comfort needs.

“At Saatva, we are dedicated to exceeding our customers’ expectations by offering sleep products that combine luxury, innovation, and accessibility,” said Ron Rudzin, Founder and CEO of Saatva. “The Solaire mattress exemplifies this commitment, providing personalized comfort without compromise.”
Solaire’s advanced features include virtually no motion transfer, making it an excellent choice for couples, and an integrated, whisper-quiet inflation system with dual remote controls. The remotes display real-time firmness levels in millimeters of mercury (mmHg), providing the most precise measure of pressure.

Customizable Comfort with Cutting-Edge Technology

The Solaire mattress is meticulously crafted with six luxurious layers, each designed to enhance sleep quality:

Versatile Compatibility for Any Bedroom Setup

Solaire is designed for seamless integration with various bed foundations:

A Mattress Endorsed by Experts

Solaire is CertiPUR-US® certified and has earned endorsements from leading health and wellness organizations:

Luxury Service to Match

As with all Saatva mattresses, the Solaire Adjustable Firmness Mattress includes free in-room delivery, expert assembly, and a 365-night home trial—ensuring a seamless luxury experience from purchase to setup. Backed by a lifetime warranty, this mattress is designed to offer both peace of mind and an indulgent night’s rest.

The Solaire Adjustable Firmness Mattress is now available exclusively at Saatva Viewing Rooms nationwide and online at Saatva.com.

About Saatva

Established in 2010, Saatva is the original DTC mattress industry disruptor, founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. All of Saatva’s handcrafted, eco-friendly mattresses are assembled in the USA with premium materials that meet the highest health and environmental safety standards. Saatva mattresses are always hand-delivered and set up in the customer’s home, never compressed in a box for doorstep shipping.

Today, Saatva is the premier online retailer of luxury mattresses in the country and has appeared six times on the Inc. 5000 Fastest-Growing Private Companies in America. The company remains at the forefront of the retail transformation, with a nationwide rollout of immersive, state-of-the-art Viewing Rooms where visitors can experience the full range of products and explore the brand with the help of the latest retail technology.

Through accessible prices, complimentary white glove delivery, 24/7 customer care, and eco-friendly products, Saatva provides customers with an unparalleled mattress-buying experience that truly embodies the meaning of Smarter Luxury Sleep.

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Crafted from organic materials and designed with dual-sided firmness, the Saatva Zenhaven Mattress offers customizable comfort and sustainable sleep for every sleeper.

Saatva, America’s direct-to-consumer luxury mattress brand, introduces the Zenhaven Mattress, an all-natural latex mattress designed to deliver the most buoyant, pressure-relieving sleep. Zenhaven’s commitment to eco-conscious design and unmatched comfort offers a dual-sided firmness option, crafted with certified organic materials that elevate natural sleep comfort.

“Zenhaven embodies our dedication to both the environment and our customers’ health by delivering an exceptionally pure sleep experience,” says Ron Rudzin, Founder and CEO of Saatva. “With its dual-sided natural latex and cooling organic materials, the Zenhaven Mattress is crafted to bring restorative sleep to those who seek a healthier, more sustainable choice.”

Dual-Sided for Personalized Comfort

The Zenhaven Mattress is a unique dual-sided mattress, offering two firmness levels in one product. One side features the Luxury Plush (4-5/10), providing a soft, weightless contour ideal for side sleepers, while the other side, Gentle Firm (7-8/10), offers a firmer feel perfect for stomach sleepers and those preferring added support. Flipping the mattress provides effortless customization, making it a versatile option for all sleeping styles and preferences.

Natural Latex and Zoned Support for Pressure-Free Comfort

At the heart of Zenhaven’s comfort lies a 5-zone natural latex core, designed for optimal pressure relief and targeted lumbar support. Crafted from GOLS-certified organic latex, the mattress cradles the body while maintaining responsiveness, ensuring weightless support and relief for back and joint pain. Its unique vented airflow channels promote cooling and breathability, ideal for those who prefer a cooler, hypoallergenic sleep surface.

Eco-Friendly Design with Certified Materials

Committed to sustainability and healthier sleep, the Zenhaven Mattress is made with eco-INSTITUT® and GREENGUARD Gold-certified latex, along with GOTS® certified organic cotton and wool. The hypoallergenic cotton cover, treated with Saatva’s exclusive Guardin™ botanical antimicrobial treatment, provides a cool, fresh sleep surface that resists bacteria, mold, and allergens.

Upgrade Your Support with Saatva’s Premium Bunkie Board

For those seeking optimal support with the Zenhaven mattress, Saatva’s 2” Bunkie Board is an ideal addition. Designed as a low-profile, solid platform, this bunkie board offers a stable surface that enhances the longevity and performance of dual-sided mattresses like Zenhaven. When placed over a slatted platform bed frame, it transforms the setup into a more robust foundation, preventing sagging and ensuring proper spinal alignment. Handcrafted from North American spruce with an organic cotton cover, this premium bunkie board is a sleek, eco-friendly solution to bolster the comfort and durability of your mattress.

Exceptional Customer Care and Peace of Mind

The Zenhaven Mattress comes with a 365-night home trial and lifetime warranty, providing Saatva customers the chance to experience the mattress in their own home before making a lasting commitment. Assembled in the USA with responsibly sourced materials, the Zenhaven Mattress also includes complimentary white-glove delivery and in-home setup. Saatva’s customer care team is available 24/7 to ensure that every customer enjoys a seamless experience from purchase to delivery.

Explore the Saatva Zenhaven Mattress at saatva.com or visit one of Saatva’s Viewing Rooms nationwide to experience luxury sleep, naturally.

Saatva Expands into Memory Foam Market with Loom & Leaf, Offering Eco-Friendly Luxury Mattresses at a Fraction of Traditional Retail Prices

Saatva, the Smarter Luxury Sleep Company, announces the launch of its second mattress, Loom & Leaf, a new standard in eco-friendly, luxury, memory foam mattresses with all of the comfort and none of the compromises. With today’s news, Saatva has become the only DTC sleep brand with a commanding presence in both the memory foam and hybrid innerspring markets.

Expansion to the memory foam space (currently 25 percent of the mattress market) was the natural next step for Saatva, one of the fastest-growing e-commerce sites in the world. Forbes recently named it one of America’s Most Promising Companies.

“The mattress industry is broken. Between the massive retail markups and obscure price comparisons, mattress shopping is an unnecessarily confusing and expensive experience,” said Loom & Leaf and Saatva co-founder Ricky Joshi. “Saatva built a complex infrastructure to make it easier for consumers to buy quality hybrid innerspring beds, and we wanted to offer all types of sleepers the highest quality sleep experience.”

Unlike foam mattresses currently available online, Loom & Leaf’s ultra-premium beds are made with five state-of-the-art layers that are too structurally sophisticated to be rolled and shipped in boxes. Through Saatva’s national network of 9 factories and 150 white-glove delivery partners, Loom & Leaf will offer in-home delivery and installation with a 365-night trial.

Rest deeply with Saatva’s ultra-premium memory foam mattress that strikes the perfect balance of comfort, support, and luxury. Available in one height and two comfort levels, “Relaxed Firm” and “Firm,” all Loom & Leaf mattresses are sourced and made exclusively in America from plant-based foam and organic cotton to prevent off-gassing. With medical-grade cooling gel to avoid overheating, the mattresses provide maximum comfort for all sleep environments. Key benefits of the mattress include:

Loom & Leaf joins Saatva’s innerspring line as the smartest luxury option on the market. Available in one height and two comfort levels, “Relaxed Firm” and “Firm,” all Loom & Leaf mattresses are sourced and made exclusively in America from plant-based foam and organic cotton to prevent off-gassing. With medical-grade cooling gel to avoid overheating, the mattresses provide maximum comfort for all sleep environments. Like all Saatva mattresses, Loom & Leaf comes with complimentary in-home installation to all locations within the continental U.S., and is available online at saatva.com.

In keeping with Saatva’s brand promise of offering premium sleep products direct to consumers online, the mattress retails for $2,395 (Queen) or $2,945 (King), which includes the brand’s signature white-glove delivery and 24/7 customer support. It comes in standard sizes from Twin through California King and, as with all Saatva mattresses, if it isn’t the perfect fit it can be returned within 365 days.

“Saatva’s world-class distribution network has enabled us to introduce new product lines that we believe are truly best in class,” Joshi said. “We’re entering a new phase of e-commerce, one that can tackle even the most entrenched brick-and-mortar strongholds.”

About Saatva

Saatva, America’s Smarter Luxury Sleep company, was founded on the principle that everyone deserves healthy, restorative sleep on a quality bed. Established in 2010, Saatva is the original DTC mattress industry disruptor, founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. All Saatva mattresses are made to order in the USA with premium materials that meet the highest health and environmental safety standards. Saatva mattresses are always hand-delivered and set up in the customer’s home, never compressed in a box for doorstep shipping.

Saatva offers best-in-class mattresses in five different categories–innerspring, ultra-premium memory foam, all-natural latex, hybrid, adjustable air, and specialty designs for babies, youth, and bigger bodies–plus designer bed frames, bedroom chairs and benches, rugs, and top-of-bed products. Made with recycled steel, organic cotton, and CertiPUR-US(R) foams, Saatva’s mattresses reflect the company’s commitment to green principles and practices.

With best-in-class offerings in every mattress category, Saatva delivers an exceptional customer value proposition, backed by a culture of unparalleled service. It offers a full suite of affordable luxury mattresses, plus designer bed frames, bedroom chairs and benches, rugs, and top-of-bed products.

Since 2019, with the opening of its first brick-and-mortar Viewing Room in New York, Saatva has expanded its showroom network into 18 leading retail markets across the country, including Boston, Chicago, Los Angeles, Philadelphia, San Francisco, Washington, D.C., Houston, and Portland. 

Saatva Classic Mattress: The Ultimate in Luxury Sleep, Built for Comfort, Quality, and Sustainability

Saatva, an American direct-to-consumer mattress brand, is thrilled to introduce the Saatva Classic mattress, its flagship product designed to redefine sleep quality and comfort. Inspired by its Sanskrit name, “Saatva,” meaning truth, purity, and wholeness, the Saatva company is driven by a mission to make healthy, restorative sleep accessible to everyone.

The Saatva Classic is a hybrid innerspring mattress that combines advanced coil-on-coil technology with eco-friendly materials to provide unmatched support and durability, delivering an unparalleled sleep experience to people across the nation.

“The Saatva Classic embodies our mission to bring healthy, restorative sleep to everyone. It’s more than just a mattress—it’s a dedication to quality, comfort, and the belief that everyone deserves a restful, rejuvenating sleep experience.” – Ron Rudzin, Founder and CEO, Saatva.

The Saatva Classic is made to order at one of nine factories nationwide after the time of purchase. And they aren’t delivered to your home after being beaten and squished into a box for you to unwrap, wrestle, and off-gas into your bedroom. Instead, you get your new bed delivered and set up in your home with a scheduled appointment. At Saatva, we believe that quality sleep cannot be stuffed into a box.

Innovative Dual-Coil Technology for Enhanced Support

The Saatva Classic mattress is an impressive entrant in the luxury mattress industry. Built to provide superior back support, the Saatva Classic’s unique coil-on-coil construction features two layers of individually wrapped, tempered steel coils. This advanced structure ensures long-lasting durability, targeted spinal alignment, and reduced motion transfer, making it ideal for all sleep styles and those seeking exceptional comfort. This mattress also carries endorsements from the Congress of State Chiropractic Associations and the American Chiropractic Association.

Luxurious Comfort with Eco-Friendly Materials

The Saatva Classic’s luxurious Euro pillow top offers a plush, hypoallergenic sleep surface reminiscent of high-end hotels. Hand-tufted for a breathable, hypoallergenic sleep surface, the Euro top contours gently to the body, promoting deep, restorative sleep. It is treated with Guardin™ botanical antimicrobial treatment, Saatva’s exclusive proprietary blend, to provide a cooler, healthier sleep environment and reflects Saatva’s dedication to sustainable, eco-conscious design. Saatva is committed to sustainability and environmental responsibility. Through each of the Classic’s layers— the organic cotton cover, eco-friendly foams, and recycled steel coils reflect Saatva’s dedication to minimizing environmental impact while prioritizing customers’ health and well-being. 

Personalized Sleep with Multiple Comfort Levels

Recognizing that each sleeper’s comfort needs are unique, the Saatva Classic mattress is available in three firmness levels—Plush Soft, Luxury Firm, and Firm. Whether you’re a side sleeper needing extra cushioning or a back sleeper seeking firmer support, the Saatva Classic has a configuration to meet your needs. This range of comfort options, combined with two height options (11.5” and 14.5”), ensures that all sleepers, regardless of their preferred sleeping position, can find the perfect bed setup.

Exceptional Customer Care and Satisfaction

In addition to quality and comfort, Saatva places immense value on customer satisfaction and confidence in every purchase. The Saatva Classic is backed by a 365-night home trial and a lifetime warranty, allowing customers to fully experience the mattress’s benefits before making a long-term commitment. The brand’s commitment to quality and exceptional customer experience includes 24/7 Customer Service, to ensure assistance whenever it’s needed. All mattresses are made in the USA with premium, responsibly sourced materials and come with Saatva’s renowned customer care, including complimentary white glove delivery, in-home setup in the customer’s room of choice, and existing mattress removal upon request.

Discover the Saatva Classic mattress on Saatva’s website, or in-store at Viewing Rooms nationwide.