Saatva Hosts Athlete Activation Booth at 2026 Prevagen U.S. Figure Skating Championships
At the 2026 Prevagen U.S. Figure Skating Championships (January 4–11, 2026) in St. Louis, Saatva celebrated its role as the Official Mattress Partner of U.S. Figure Skating, welcoming fans, athletes, and media to an immersive restorative sleep experience on-site.
Saatva’s branded activation booth showcased the Saatva Winter Bundle — a curated collection of luxury sleep essentials developed to support athlete rest and recovery — and served as a central fan engagement destination throughout the championship week. The space featured a Winter Bundle product display, educational restorative sleep messaging, and an interactive “Enter to Win” experience inviting attendees to engage with Saatva’s performance sleep story.
As part of the activation, Saatva hosted a series of athlete meet-and-greet photo opportunities, creating memorable moments for fans and reinforcing the connection between elite performance and restorative sleep. Visiting athletes and legends included:
- Tara Lipinski – U.S. Olympic gold medalist and guest on Saatva’s Superpower podcast
- Gracie Gold – U.S. Olympic bronze medalist in the team event, six-time Grand Prix medalist, and two-time U.S. national champion
- Polina Edmunds – U.S. Olympic figure skater and two-time U.S. national silver medalist
- Ellie Kam and Danny O’Shea– U.S. Olympic gold medalists and two-time Grand Prix medalist duo
Athlete appearances drove strong foot traffic and social sharing, with fans participating in scheduled photo ops and learning more about how sleep supports training, recovery, and competitive readiness.
In addition to the public-facing booth experience, Saatva supported the broader event environment through media zone gifting and lounge seating contributions, helping enhance comfort areas for press and athlete-facing mixed-use spaces.
During the men’s championship medal ceremony, Saatva Chief Marketing Officer Joe McCambley participated in the on-ice presentation, congratulating the winners and presenting flowers on behalf of the brand. The moment underscored Saatva’s active role in supporting the athlete experience throughout the championships and highlighted the brand’s ongoing partnership with U.S. Figure Skating at key competitive milestones.
“It was an honor to recognize these athletes at such an important moment in their careers,” said Joe McCambley. “Great performance doesn’t end when training stops — recovery matters. Saatva is proud to stand alongside U.S. Figure Skating and support athletes with comfort solutions built for restorative sleep.”
The 2026 Prevagen U.S. Figure Skating Championships marked a key milestone moment in Saatva’s road to Milano Cortina 2026, spotlighting the Saatva Winter Bundle and the brand’s continued commitment to supporting U.S. Figure Skating athletes through Smarter Luxury Sleep.
Photo Credit: Melanie Heaney / U.S Figure Skating
