Saatva Announces Four Leadership Promotions to Support Next Phase of Growth
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Saatva Appoints Tad Ehrbar as Vice President of Sports Marketing
Saatva announced the appointment of Tad Ehrbar as Vice President of Sports Marketing, reinforcing the company’s commitment to expanding its sports partnerships, deepening its presence in the performance and wellness space, and supporting continued growth.
Ehrbar is an award-winning marketing and partnerships executive with more than two decades of experience leading integrated marketing initiatives and brand partnerships that drive measurable business impact for global brands. His career spans leadership roles with Fortune 100 companies, including Citi and Sony, a premier sports property in the National Football League, and the wellness technology brand Therabody. Throughout his career, Ehrbar has developed and activated partnerships with some of the world’s most prominent sports properties, including the PGA Tour, Citi Field, Red Bull Racing, Notre Dame, Real Madrid, Manchester City, and more than 20 teams across the NFL, MLB, NBA, and NHL. He has also collaborated with leading global athletes such as Cristiano Ronaldo, Dak Prescott, James Harden, and Justin Thomas.
Since April 2024, Ehrbar has worked closely with Saatva’s leadership team to help shape the company’s sports marketing strategy. He has played a pivotal role in developing athlete partnerships, activating campaigns with top-tier sports properties, and expanding Saatva’s presence in performance and wellness marketing.
“Tad has been an invaluable partner in shaping Saatva’s sports marketing vision, and his contributions over the past two years speak for themselves,” said Ron Rudzin, CEO and Founder of Saatva. “We’re thrilled to make it official.”
“Saatva is synonymous with restorative rest and wellness, making authentic partnerships with athletes who represent the very best in their sport a natural alignment for the brand,” said Ehrbar. “I’m excited to officially join the company and continue building a sports marketing platform that inspires everyday Americans to prioritize sleep as a foundation for wellness and peak performance.”
In his new role, Ehrbar will oversee Saatva’s growing sports marketing and partnerships portfolio, reporting to Joe McCambley, Chief Marketing Officer of Saatva, and continuing to expand the brand’s presence across elite athletics and performance wellness.
